‘Zynga Poker’ Teams With Keegan-Michael Key, ‘Righteous Gemstones’ Director Jody Hill for New ‘Inner Winner’ Ad Spots (EXCLUSIVE)
‘Zynga Poker’ Teams With Keegan-Michael Key, ‘Righteous Gemstones’ Director Jody Hill for New ‘Inner Winner’ Ad Spots (EXCLUSIVE)
Sep 1, 2026 4:30am PT
‘Zynga Poker’ Teams With Keegan-Michael Key, ‘Righteous Gemstones’ Director Jody Hill for New ‘Inner Winner’ Ad Spots (EXCLUSIVE)
Plus Icon
Jennifer Maas
TV Business Writer
Latest
-
Disney Taps Xbox Exec Jennifer Creegan as First Marketing Tech and Operations Chief 4 days ago
-
Josh Peck to Host Food Network’s Tasting-Required Take on ‘Is It Cake?’ (EXCLUSIVE) 4 days ago
Zynga
“ Zynga Poker” is launching a new ad campaign featuring Keegan-Michael Key in the role of your “Inner Winner.”
The free-to-play mobile poker game has unveiled a series of new ad spots directed by Caviar’s Jody Hill (whose credits also include “The Righteous Gemstones” and “Eastbound & Down”) starring Key as “the confident voice inside your head telling you to grab life by the chips and go all in,” as Zynga puts it.
Related Stories
DC's 'People v. Gorilla Grodd' Mockumentary Series Set at HBO Max, Skyler Gisondo and Jimmy Tatro to Star
Per the Take-Two Interactive-owned mobile developer, “Fronting the new multichannel campaign as your ‘Inner Winner,’ Key brings his signature energy to tap into the same competitive spirit that draws millions of players to Zynga Poker daily. With a growing roster of game modes, Zynga Poker gets players straight into action against real people, zero bots, bringing the thrill of the poker table wherever they play.”
Popular on Variety
The ad campaign will connect back to the game itself, as Key is being added in to “Zynga Poker” as the in-game host of “Poker Dash,” a fast-paced new feature that will be launching soon.
“We’ve all got that little voice in our heads telling us to trust our instincts, mine can sometimes be a little more energetic than most,” Key said. “Getting to play everyone’s ‘Inner Winner’ was an absolute blast, and I love that players will hear me cheering them on, both when they’re watching the campaign, and when they’re playing ‘Zynga Poker.’”
“Poker is all about that moment of truth: trust your instincts, make your move, and play to win,” Zynga executive vice president of mobile games Yaron Leyvand said. “That’s the spirit behind our ‘Inner Winner’ campaign. Keegan-Michael Key brings that inner voice to life with exactly the energy and personality we envisioned, and we’re excited to give players a campaign that celebrates that voice and reminds us all to embrace our ‘Inner Winner’.”
Watch the new “Zynga Poker” ad spots featuring Key in the videos below.
YouTube
Tap to unmute
Sorry, this content is age-restricted
Visit YouTube to search for more videos
Sorry, this content is age-restricted
This video is age-restricted and only available on YouTube
Jenna Ortega ‘Would Go All Day’ Without Food or Water as a Child Star to Make Sure She Wasn’t ‘In the Way of Anybody’
Rose Byrne and Jenna Ortega Starring in Mary Bronstein’s ‘Nasty’ for Warner Bros. Clockwork
Loading comments...
Leave a Reply Cancel reply
0 CommentsComments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.Leave a Reply
Your email address will not be published. Required fields are marked *
Name *
Email *
Website
Δ
More From Our Brands
- Rolling Stone\
Rauw Alejandro Shows Full Artistic Evolution During Triumphant Forest Hills Concert\
\
- Robb Report\
This 2019 Koenigsegg Regera Hypercar Could Fetch $4 Million at Auction\
\
- Sportico\
Goodell Contract Extended After $270B Team Value Gain Since 2006\
\
- WWD\
Cosplay Meets Couture As Netflix Expands ‘KPop Demon Hunters’ Universe With ‘Golden’ Jewelry Collection\
\
ad
PMC
Variety is a part of PMX Global, LLC, a subsidiary of Penske Media Corporation. © 2026 Variety Media, LLC. All rights reserved. Variety and the Flying V logos are trademarks of Variety Media, LLC.
Our Sites